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ENTRY TITLE

KEFFIT
IDEA BY: Linda Smilestone LOCATION: Canada CATEGORY: Business

ENTRY TITLE

KEFFIT
IDEA BY: Linda Smilestone
LOCATION: Canada
CATEGORY: Business

ENTRY DESCRIPTION

KEFFIT is a simple genius in a garment; not unlike the simple genius of the Sticky Note. It is also a genius of re-branding. https://www.etsy.com/ca/shop/Keffit

This simple, large, practical garment has been a staple in the Middle East, in one form or another, since the birth of the Egyptian cotton industry 3,000 years ago. At that time it was but a necessity that protected desert dwellers from the unforgiving sun of the Sinai and the Sahara. Because this protective garment was so omnipresent in the region and many were nomads, over the millennia tassels appeared on the garments because the nomads found their way and measured their journeys by counting their blessings. Then, as now, it was also a baby blanket, shawl, and table cloth; always large enough to provide precious shade when hung from precious trees. Now it’s a style reclamation. And a classy Fundraiser as well. Get your Keffit on Give Pink a Chance Embrace the Rainbow The Gloves are Off