Enter Now

The Next Einstein COMPETITION ENTRY

ENTRY TITLE

PresentParent
IDEA BY: Jay Rosenthal LOCATION: Canada CATEGORY: Social Responsibility

ENTRY TITLE

PresentParent
IDEA BY: Jay Rosenthal
LOCATION: Canada
CATEGORY: Social Responsibility

ENTRY DESCRIPTION

Parents are busy. Between work and commuting and shuttling kids to and from hockey - quiet, quality time spent at home limited. PresentParent empowers parents to be present when it counts most.

When parents finally have the quiet, quality time to spend with their children it is nearly always with an eye toward the single most distracting advice ever created - the smartphone. That's where PresentParent - an app that shuts down parents’ smartphones during kid time. PresentParent allows parents to set parameters on their own smartphone usage during time when they should be present - figuratively and literally - with their children. When the PresentParent time is up and parents reengage with their smartphone, they are rewarded and acknowledged for their time spent present. It’s like tracking time spent walking on FitBit, but tracking time spent present with kids.